According to the preliminary information from the latest fair for leisure and travel, the German market has recorded a significant increase in bookings for Croatia this year.
The travel fair F.re.e. which is being held in Munich from the 22nd to the 26th of February, has gathered more than 1,200 exhibitors from 60 countries, whilst 30 Croatian representatives, including the Croatian Tourist Board (HTZ) are promoting Croatia.
The Croatian Minister of Tourism Gari Cappelli have met with representatives of the leading German tour operators - Thomas Cook, DER Touristik Koln, FTI, Schauinsland, ID Riva, Reisewelt, Misir Sonnenreisen and Novasol who have pointed out that Croatia is a destination which has been recording a continuous growth in the past few years.
The representatives of Novasol, the leading specialized agency for private accommodation, have emphasized that the image of Croatia has been growing primarily thanks to the quality marketing. This year Croatia's market has already recorded 35 percent increase in bookings due to a bigger offer of new apartments and houses in private accommodation. ''However, the continuous decline of bookings for Turkey and North Africa is surely in Croatia's favour'', commented a representative of Novasol.
On the other hand, the representatives of TUI have commented that this year Croatia is a very popular destination not only on the German market but in Russia and the UK as well.
However, all tour operators have agreed on one thing; that the geopolitical situation in the world is surely in Croatia's favour because the country is still perceived as a safe destination among tourists.
As it is known, the German market is one of the most important emissive markets which achieved 2,3 million arrivals and 17 million overnight stays in 2016. Around 35 percent of the total number of German tourists travelled in an organized arrangement, whilst 65 percent of them travelled individually.
In addition, in terms of tourist traffic numbers, Istria is the leading region among German tourists, followed by Kvarner, Split and Zadar. The most commonly used types of accommodation by German guests were household objects (33%), camps (30%) and hotels (28%).