Albania is expected to see more foreign tourists this year. Learning from past mistakes and guided by the experience of successful countries, the country is changing its approach to tourism, aiming for more money than numbers of foreigners.
Herida Duro, Director of Tourism Development at MTM, tells A2: " What we will actually continue to want again is to have a season or an all-year-round tourism, diversified in its offer. Extended in territory, in time and above all, valued and offered a sustainable standard and professionalism for the tourism infrastructure. "
Data from the Ministry of Tourism and Environment shows that 11.7 million foreign holidaymakers visited the country last year, up from 10.1 million in 2023. The increase is estimated at 1.6 million or 15.8%. The same is expected to happen this year.
"We aim to be at the top of the UN Tourism Barometer, as we have been rated in recent years for the highest growth rate," Duro added to A2.
Despite all the efforts accompanied by warnings of hefty fines, even last year the state failed to get “what it deserved ”. This is due to informality in the sector. The fight against undeclared activities, especially in the accommodation sector, is another important pillar in this year's strategy for tourism development: “At the same time, a broad regulatory framework is being completed which affects not only the Ministry of Tourism, but a number of central and local institutions. We are taking the lead from some changes that are taking place in the rate of hotel occupancy or the certification of other accommodation structures or restaurants” .
During these 12 months, the total number of overnight stays in hotels, guesthouses and daily rental apartments is expected to reach over 70 million from less than 29 million, which has been the average in recent years. (A2 Televizion)
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